Turning the Louisville Music Scene up to Eleven

The next installment in our Big Ideas for Making Louisville Better series comes from music blogger Sean Cannon. He’s got some big ideas for changing up the Louisville music scene and I like them a lot.

First off, I want to say one thing that drives the rest of what I’ll say here ? I love Louisville! This is a great city. And I firmly believe it can be the greatest city. I didn’t decide to just settle for Louisville. I’m here because this is where I want to be. Now that I’ve got that italic-laden rant out of the way…

Plenty of twentysomethings have moved from their hometown to a place like Brooklyn, Austin, Seattle, Chicago, Nashville or Portland in the last 10-15 years. And as most of them will tell you, there’s one thing tying these cities together as places to be: The music scene. As a music blogger who’s active in the scene at large in a few ways, I might be biased. But I do think this is one key to making Louisville a better city.

There’s been a lot of talk about shaping the city’s economic and industrial landscape to attract young creatives, but I think it misses the point. It’s not that we shouldn’t be trying to cultivate a sustainable economy (it is obviously a high priority). It’s just that those kids will move where they want to be, not necessarily where the jobs are.

Plus music is the arena I inhabit. It wouldn’t be smart for me to lay out a plan for economic expansion or architectural standards. So of course I’m going to come at it from this angle. As such, here are three ideas that could help cultivate local arts and music, attract the creative class and help the local economy. Be warned, though – It does mean we have to actually get out and work together.

A music festival utilizing downtown facilities on a large scale

SXSW and CMJ are a couple of obvious examples of these sorts of events. But even on a smaller, more doable scale, Cincinnati has Midpoint Music Festival. Forecastle is good and all (speaking of which, it is boasting a fairly solid lineup this year), but it doesn’t showcase the city’s asset the way this would.

This sort of an event shows people outside the city our unique character. Festival-goers aren’t standing in front of a portable stage for eight hours a day. They end up traveling from spot to spot, exploring the city. They hit up restaurants and retail shops between sets they want to catch. They get to see the great concert spaces available. They linger around the streets of Louisville for a few days, soaking it up.

The most crucial part would be to get the local government involved in the actual planning and development. This would allow the fest to grow more rapidly and have an increased capacity to create a workable infrastructure — and that’s a huge part of making a festival like this a success. Too often, these kind of events suffer from poor planning and/or a lack of foresight. Even more often, they aren’t allowed enough time to evolve into something viable and find its place in the city. Both of those issues would be taken care of from the get-go.

Involving the city in all stages of the game means that many issues can be found and worked out along the way. It means that concert spaces, sponsors and promotion will be even easier to come by. It also means that people in other areas will see that Louisville as a whole cares – about local businesses, its culture, the arts and its citizens.

And of course, having big crowds of people wandering in and out of local businesses throughout the day for several days in the downtown area – and other neighborhoods as the size of the festival grows – sounds pretty appetizing, doesn’t it?

Increased collaboration/participation in the music community

While Louisville’s music scene is vibrant and full of potential, one thing holding it back is its fragmented nature. A lot of larger cities have the same problem, but the fact that they have a lot more people to collaborate and interact with one another cancels that out. In a city the size of Louisville, we can scarcely afford for small groups to hive off in their own little musical cul-de-sac.

There’s a lot of good stuff going on across the board, but plenty of folks aren’t aware of what’s happening just outside of their musical comfort zone. Even if everyone isn’t doing the same thing musically, we need to be talking/working with one another. This strengthens the resolve of participants in the scene (concert-goers, musicians, promoters, media, etc.), because they know there will be support for whatever endeavor is undertaken. And it projects the kind of camaraderie that people in other cities want to be a part of.

It’s tough to quantify what steps need to be taken for this, since it primarily hinges on the willingness of folks in the scene to participate. But there are a few ways to spur it. Hosting periodic forums for musicians is one great way to get different people involved. If the knowledge shared and discussed in these events is timely and important to artists, they will participate. If you invite musicians and fans alike to pick the brains of media members, record labels, successful bands, promoters and other relevant folks in an open and pretense-free environment, then it would spur conversation and collaboration in a great way.

The ability to gain new connections and information is essential for bands to succeed, and providing a means for that through collaboration and participation with other musicians helps everyone. But to be honest, no matter what amount of planning is undertaken for this, it does hinge on the willingness of people in the music community to get out there and step out of their comfort zone a bit. So this is the part where a few people need to get on the ball and lead the way. If some people blaze the trail, then others will follow.

Sponsorship of touring musicians from the local government

This is by far the most forward-thinking idea I’ve got. Many federal governments give musicians financial support when touring abroad to help raise awareness/appreciation of that country’s music and culture. Why can’t we export this idea to Louisville on a smaller scale. If the city would provide grants for local musicians to go on the road, they would be even more willing to sing the city’s praises to those in other areas.

This gives Louisville the ability to put its brand and reputation out there in a way that most other cities wouldn’t even realize is possible (in fact, I don’t know of any other city even considering something like this at the moment). And then think about the potential of being a trendsetter in this area. What if other cities looked to Louisville and said, “Wow, those guys got it right with this. How can we compete and catch up?”

Many cities spend their time and money trying to get people to come to them, but there’s no guarantee that those efforts will be effective in getting people to see Louisville. However, if you take Louisville out on the road, then people get to visit Louisville for the first time without ever leaving home. And then the second visit, they’ll come to us.

Plus, more than just getting people to visit, it would show other musicians and creative types that, “Hey, this is the place to be.” The primary thing that attracts the young creative class to a city is its culture — not its industry. And supporting local musicians on tour is one really effective way to spread the word that this city has the kind of culture they want in spades.

Sean Cannon doles out “music news + useless opinion” daily at Buzzgrinder.com, and is a graphic designer/concert promoter/amateur philosopher/beard aficionado/semi-professional dabbler/Louisville lover. If you want to get in touch with him about any of these things, give him a shout at sean@buzzgrinder.com.

9 Responses to “Turning the Louisville Music Scene up to Eleven”

  1. Ken Wilson Says:

    Brilliant! The size, quality, and diversity of Louisville’s music scene make it a prime resource, a way to set us apart. The idea of creating a “Louisville On Tour” endowment seems a stroke of genius. How much could it cost? As much as the Possibility City promo? I think it would produce more and better results.

  2. Michelle Says:

    I’d like to see it be part of the Possibilty City campaign.

  3. Mike at The Big Stick Says:

    I’m not sold on the music festival plan. Even Bonnaroo hasn’t turned Manchester, TN into a music mecca.
    As for a ‘Louisville Music Tour’ ….. that is a brilliant idea. My question is what kind of venues would they look to play? Would we strive for a diversity in the format? How many acts? How would they be chosen?
    My only real fear is that the choosing process would get too PC.

  4. Scott Says:

    I think that these are all great ideas. I agree on pretty much every point. I think Louisville has the ability to carry off #1 and #3 very easily. “Louisville On Tour” would be really fantastic. Way to go Sean.

  5. Sean Cannon Says:

    Ken, the beauty of something like a “Louisville on Tour” endowment is that it’s completely scalable. I didn’t have a specific budget in mind, but even at a small scale I agree with your assessment of its potential.
    And I agree with Michelle that it might be a good addition to Possibility City. I think helping musicians achieve success is a great way to illustrate that anything is possible in Louisville.
    Mike, of course Bonnaroo isn’t going to turn Mancester, TN into a music mecca. Just like I said in the post, sitting in front of a portable stage for hours on end does very little tangible, lasting good for the city’s economy and culture. There’s a big difference between what I’m proposing and something like Bonnaroo (or Forecastle, for that matter).
    While getting people to scour the streets of Louisville to see music won’t turn it into a music mecca per se, it’ll definitely show off the city and involve local businesses better than a Bonnaroo-style fest.

  6. Ken Wilson Says:

    I don’t know if this concept would complement or compete with Idea Festival: I agree a Bonnaroo-type move is not the best (though, in its smaller scale, Terrastock last year was one of the best experiences I have had in Louisville) – but I’m musing over fusing Idea Festival with SXSW… a Music and Arts SYMPOSIUM… round tables, lectures, and lots of performances at lots of venues… discussions and demos… the business of music and art… the history of alternatives… the Outsider (bring in Mellwood)… music’s relationship with film and the visual…
    The Louisville Orchestra years ago had a reputation of championing New Music… Post-Rock began here… Alt.country took root here… As a Border Town and a Crossroads, we have as part of our heritage the merging and creation of new ideas…
    Just thinking aloud here…

  7. Kenny Bloggins Says:

    Sean,
    These are all really great ideas – things that I saw happening when I lived in Chicago. The first idea is what really intrigues me, though, and I’ll just go on and put this out there.
    You run a music blog. I run a music blog. Backseat Sandbar has good guys behind it as well. Let’s put our heads together and make this happen. It wouldn’t be hard – I think we both have show promo/booking experience, and we both love this city. There are downtown spaces that I think would be receptive, and everyone would enjoy the extra revenue. What do you think?

  8. Susan Gosselin Says:

    Michelle:
    I think the Louisville music tour is a terrific idea. But…when you get local government involved in an arts endeavor like that, you’re asking for trouble. Who gets picked? How do you have a fair selection process, especially if public money is involved? Suddenly, the citizenry (even people who don’t understand the audience for these bands, or the music itself) might feel compelled to argue over who really “represents” Louisville. Pair that with one of the worst fiscal situations for metro government in 20 years, and I doubt there would be political traction for it. Hell, it took a public shaming in the media to get them to pick up the trash from the storms…and that’s a health hazard!
    However…this is a great opportunity for a music promoter. Being able to package up several local bands up, sell them as a Louisville contingent, and take them on the road might be a real moneymaker. You might be able to get an organization like the Derby Festival, or the Tourism Board, or even a consortium of local colleges to be sponsors of the tour, especially if there was a broader theme at hand.
    Louisville needs to have more of these discussions!

  9. JD Green Says:

    I’m just finding this blog, but am really intrigued by the discussion. Louisville is a diverse place, but one wouldn’t know it to go out on a Friday or Saturday night. I’m an emerging indie singer/songwriter, and there are just so many venues, so many bands, so many opportunities, yet many people in Louisville sincerely believe that “there’s nothing to do.”
    I would love to learn more about opportunities to network with Louisville’s community of musicians and live music supporters. And that’s not just because I’ve got a cd that’s almost ready lol. I look forward to hearing/reading and hopefully, *experiencing* more of the musical “melange” that’s available here.


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