Helvetica Screening on October 2, 2008 (and it’s free!)

September 23, 2008

Art, Downtown, Film

Nerds, geeks and typography fans of all stripes this is the Consuming Louisville post you’ve been waiting for (even if you didn’t know it). On Thursday October 2, 2008 there’s a free screening Helvetica in the atrium at 21c.

The Louisville Graphic Design Association (LGDA), the UofL Hite Art Institute, and the Louisville Film Society, in conjunction with the International Contemporary Art Foundation, will present a free screening of Gary Hustwit’s independent documentary film, Helvetica, on Thursday, October 2 in the Atrium at 21C Museum Hotel, 700 West Main Street. Mingling will begin at 6:00pm, and the film screening will begin at 7:00pm, lasting 80 minutes. This event is free and open to the public. A cash bar will be available.

Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which recently celebrated its 50th birthday) as part of a larger conversation about the way type affects our lives. Helvetica was released in September of 2007, and has been screened at film festivals, museums, design conferences, and cinemas worldwide. Look for Hustwit’s latest documentary, Objectified, premiering in early 2009.

See you there.

2 Responses to “Helvetica Screening on October 2, 2008 (and it’s free!)”

  1. Jason Clark Says:

    This is a great documentary. Highly recommended, even for non-typography types (ha!).

  2. Michelle Says:

    Ha, ha! That’s a joke I would make Jason. I like you very much.


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