I got a tip that Cake Flour, the new bakery on East Market I recently told you about, is open. I’m probably not going to make it down there this week but if any of you do please report back here on the yumminess.
July 16, 2008
I got a tip that Cake Flour, the new bakery on East Market I recently told you about, is open. I’m probably not going to make it down there this week but if any of you do please report back here on the yumminess.
Types of Pitches
I enjoy receiving press releases, email notices and tips that help make Consuming Louisville even more useful to its audience. If you or one of your clients has something cool going on in Louisville I would love to hear about it.
Consuming Louisville primarily focuses on independent Louisville businesses, artists and events. This doesn't mean that I never write about chain restaurants or corporate events but I do so very infrequently. If you or your client is a national chain and you have a Louisville specific event going on (say a special for Derby) then by all means let me know about it. But if you have an event or special that is happening in every city your chain has a location in then I probably won't post about it.
Personal Responses
I receive many press releases and email notices. I cannot possibly respond to every single one of them. So while I may not personally respond I think we can have enough faith in the email system to assume that I received your message. Sending the same message to me multiple times just increases the likelihood that I'll start ignoring all messages from you instead of paying more attention.
Editorial Choices
I do not write about every press release or event notice I receive. I'm the sole writer on Consuming Louisville and if I don't find think my audience would find something interesting or relevant I will not write about it. Just because you think I should write about something doesn't mean I will. If I have chosen not to write about something it is absolutely not up for debate.
I'm a Person, You're a Person
Emails that sound like press releases, press release attachments without actual email messages and other communication that could have just as easily been sent to and from a robot do not hold my attention. Since I'm a real person and you're a real person I'd encourage you to make our interaction person-to-person conversation instead of an email blast to a marketing list. I like people, I don't like email marketing blasts.
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Michelle Jones
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December 6th, 2008 at 9:35 am
Just wanted to make a short note that my husband and I went to Cake Flour on Friday night to try their sweets. They had samplings of their chocolate mint cupcake (which was actually a mini cupcake, frosting and all… not some chopped up larger cupcake.
Then we bought a chocolate chip cookie, a double chocolate cookie (for a friend) and a bourbon bug (so cute!). Everything was wonderful!! The bug, which was mine, was so dense, and not overly bourbon-y which I appreciated.
I recommend that allllll go to Cake Flour… yummy!